First Midday Bash is June 8 Kicking Off Downtown Definitely Events Series

Rochester, New York, June 1, 2022 – The first of four Downtown Definitely Midday Bash events kicks off Wednesday, June 8 from 11:30 a.m. to 2 p.m.on Parcel 5. The new fun lunch event in the heart of downtown Rochester offers quick and delicious food and drink options during the week for people working, living, or visiting downtown Rochester. In addition to food trucks, Midday Bash will feature a relaxation station, midday stretches, music, lawn games, prizes, and more.

Midday Bash is part of Downtown Definitely Events, a new series of free events and activities produced by the Rochester Downtown Development Corporation (RDDC) to shine the light on downtown with great new experiences to bring the community together.

“We’re so excited about our very first Midday Bash event! Everyone is welcome to take a break, relax, and meet up with friends and colleagues. Can’t beat the setting – surrounded by Rochester’s beautiful skyline,” said Heidi Zimmer-Meyer, president of RDDC. “Take your lunch break with us and bring a friend!”
Midday_Bash_long_color.png

WHERE

Parcel 5
285 E Main St, Rochester, New York 14604

WHEN

Wednesday, June 8, 11:30 a.m. to 2 p.m.
Thursday, July 14, 11:30 a.m. to 2 p.m.
Thursday, August 11, 11:30 a.m. to 2 p.m.
Wednesday, September 7, 11:30 a.m. to 2 p.m.

WHO & WHAT

  • Food trucks – Agatina’s Italian Restaurant, Bay Vista, Cookie Coma, Morgan’s Cereal Bar, Rob’s Kabobs, Wraps on Wheels
  • DJ City – a Rochester native, DJ City is an open-format DJ who plays all different genres
  • Vault fitness studio – leading afternoon stretches for all fitness levels
  • Relaxation station – chair massage, oxygen bar, IV drip, and more
  • Glenna’s CBD – shop a range of tinctures, topicals, pet products, anti-aging beauty products, and more

Coming Up!
More Downtown Definitely Events
RPO_stacked_color.png
RPO Under the Stars

Friday, July 8 from 6 to 10 p.m.

Parcel 5

Free!

 

Come enjoy an evening of music under the stars with the renowned Rochester Philharmonic Orchestra. For the first time since 2018, the full Rochester Philharmonic Orchestra returns to Center City for a free outdoor concert! The music of film composers like John Williams has transported us beyond our imagination and to new worlds through heart-pounding adventures. Join Principal Pops Conductor Jeff Tyzik for an evening featuring music from some of the most iconic films of the 20th century. Food and drinks are available for purchase. Bring blankets or chairs. Limited seating will also be available. RPO Under the Stars is produced in partnership with the City of Rochester.
MWADV_long_stacked_color.png
Movies with a Downtown View

Fri, Jul  15 |  Fri, August 5 | Fri August 26

6 p.m. to 10:00 p.m.

MLK Park and Roc City Skatepark

Free!

 

Downtown Definitely is bringing back this popular summer event for three nights this summer. All screenings are free and family-friendly. As a partner, Foodlink will be offering free snacks for the first 200 attendees. Popcorn, ice cream, and other classic movie concession items will be available for purchase. Movies with a Downtown View is produced in partnership with the City of Rochester and the Washington Square Community Association.
Market_Place_stacked_color.png

Market Place

Saturday, July 30

Noon to 5 p.m.

Parcel 5

 

Makers of clothing, jewelry, textiles, and more will come together to delight and unite shoppers. Take advantage of creation stations where attendees can learn directly from creators and business owners on how to make what they specialize in. Resource and informational booths will also be on-hand along with food, music, and other fun activities!

Vendor fees are from $25 to $50. To apply to be a vendor, visit downtowndefinitely.com.
Eat_Up_Roc_stacked_color.png

Eat Up Roc

Thursday, September 8 through Sunday, September 18

Downtown Rochester

A new interpretation of restaurant week, Eat Up Roc will include all food and beverage businesses in the downtown Rochester neighborhood who will be invited to present a unique dish or drink based on a theme to be announced at a later date. Additionally, customers who purchase from these businesses will have an opportunity to enter a contest to win great prizes. To qualify, customers will share their receipt with Downtown Definitely. More details will be announced closer to the event.
Fall_Fest_stacked_color.png

Fall Fest

Saturday, October 1, Noon -6 p.m.

Parcel 5

Free!

 

The heart of downtown will become a destination for free Autumn festivities including carnival games, concessions, music, and a homecoming theme where students of all ages can come show their school spirit. Dance competitions and other live entertainment will take the stage. Fall Fest is being produced in partnership with the City of Rochester.
Lantern_Parade_stacked_color.png

Lantern Parade

Saturday, December 3

From Liberty Pole to Roc Holiday Village

Free!

 

To add a new element of fun to the Liberty Pole Lighting and Roc Holiday Village’s opening weekend, community members will have an opportunity to visit various Rochester businesses to make their own festive lanterns. Carry your lit creation and participate in the popular holiday parade to mark the opening of Roc Holiday Village.
For More Information
Downtown Rochester
Downtown Rochester District 5.3.jpeg

About Downtown Definitely Events

Downtown Definitely Events is a new series of free events and activities produced by the Rochester Downtown Development Corporation (RDDC) taking place in downtown Rochester from June through December 2022 and includes food, festivals, shopping, music, movies, and more shining the light on downtown to create great new experiences and help bring the community together again. Downtown Definitely is a joint initiative of NYS Empire State Development, ROC2025, Rochester Downtown Development Corporation, Rochester Downtown Partnership, and the City of Rochester. Their shared mission is to grow economic vitality in Downtown Rochester by bringing the community together and improving its street-level and riverfront experience.

About Rochester Downtown Development Corporation (RDDC) 

RDDC is a 501c3 not-for-profit organization founded in 1977 whose sole mission is to drive economic vitality in Downtown Rochester.  RDDC accelerates downtown development by positioning and marketing the assets that attract businesses and investment, and it catalyzes innovative ideas that make downtown a more vibrant and inclusive community.  RDDC also built and operates The Commissary (opened in October 2020), the region’s first and only food business incubator and shared kitchen. The public-private Rochester Downtown Partnership entity was created jointly in 2021 by RDDC, Finger Lakes Empire State Development, City of Rochester, and ROC2025 to jumpstart a new, collaborative way of managing downtown and core ROC the Riverway sites.

###