Parcel 2

260 East Broad Street

Buckingham Properties and Butler/Till are pleased to announce the upcoming development of a new mixed-use development in downtown Rochester. Located at 260 East Broad Street, Buckingham Properties will develop a new five-story, 106,000 square foot mixed-use building adjacent to Tower280 on the 0.79-acre lot.  Butler/Till will co-own the building, and serve as the building’s anchor tenant.

Butler/Till will relocate their headquarters to occupy about half of the new building, taking space on the ground floor and the entirety of floors two and three.  Employees will enjoy a private roof deck and underground parking in Midtown Garage.  The balance of the ground floor is targeted for retail, with opportunities to enhance the pedestrian experience, particularly along the eastern façade where there is potential for outdoor seating facing Tower280 on the established pedestrian walkway.  Upper floors will include twenty-eight apartments, consisting of studios, one, and two-bedroom units.  There will be a second roof deck for residential use.

Butler/Till, a media and communications agency, has been located at Eagle’s Landing Business Park in the Town of Henrietta since 2011.  Their move to downtown Rochester puts them in the heart of the Downtown Innovation Zone, joining hundreds of innovative and creative-class companies who make Center City their home.  Butler/Till will bring their 160 full-time Rochester employees to the new headquarters, and with anticipated future growth, estimates an additional 78 full-time employees over the next 5 years.


  • Project Type: Major Institutions/Facilities
  • Project Status: Planning Phase
  • Investment: N/A